Coronavirus update: The Americas Awards will take place on 31 March. The awards will be presented by video link on DFNIOnline.com

Please see our company statement here for more information.



Winning a DFNI-Frontier Award is the highest recognition you can receive within the travel retail industry.

The DFNI-Frontier Americas Awards will still celebrate all worthy winners with a dedicated Awards video presentation to recognise their achievements in the Americas region.


The finalists are chosen by our panel of judges, hand-picked from the most experienced and knowledgeable names in the industry. Winning one of these prizes can raise a company’s profile and is a major boost to all personnel involved.


The DFNI-Frontier Americas Awards web broadcast will go live on www.dfnionline.com on 31 March, at 3pm GMT.


The online ceremony will highlight every win in individual categories enhanced with comments from our high-profile panel of judges. The Awards’ stellar line-up of sponsors will also broadcast their own message to the winners and finalists.


Airport of the Year

An airport in the Americas with a culture supporting travel retail, judged across a range of factors including incentives or financial models conducive to retailers, operational management, support infrastructures and approach beneficial to travel retailers.


This category is now closed

To be considered as the Airport of the Year with the most supportive to travel retail in the Americas for activities since 1 March 2019 you will need to demonstrate:

• Solid sales and effective commercial strategy across the Americas

• Strategy, operations and financial models conducive to thriving travel retail (provide examples of work done to facilitate and encourage the development of the commercial area)

• A relevant and interesting commercial offer airport-wide

• Retailer and customer satisfaction with the retail environment

• Evidence of working collaboratively within the trinity to improve the customer experience

Airport Travel Retailer of the Year

The best travel retailer operating at an airport in the Americas judged across a range of factors including profitability, assortment, retail environment and customer service.

This category is now closed

To be considered as the Airport Travel Retailer of the Year commencing 1 March 2019 you will need to demonstrate:

• Solid sales and effective commercial strategy for an airport retail environment within this period

• A balanced assortment of interesting products/categories

• The use of innovative marketing and digital tools to engage passengers throughout the travel journey to encourage them to purchase with the airport retailer

• Evidence of working collaboratively within the trinity to improve the customer experience

• Effective training programmes that help promote staff engagement and enhance product knowledge

Americas Supplier of the Year

The best supplier to the travel-retail sector of any size operating anywhere in the Americas judged on its activities over the year since 1 March 2019 across a range of factors including quality or service, competitiveness and customer satisfaction.

This category is now closed

To be considered as the Best Supplier – Americas based on your activities over the year since 1 March 2019, you will need to demonstrate:

• Evidence of operational excellence in supplying travel retailers

• The relevance of goods and/or services offered to the industry

• Strong commercial performance

• Evidence of innovation and meeting evolving market needs

• A commitment to growing your category for the overall good of the industry

Americas Travel Retailer of the Year

The best retailer of any size operating anywhere in the Americas, judged across a range of factors including profitability, assortment, retail environment and customer service.

This category is now closed

To be considered as the Americas Travel Retailer of the Year commencing 1 March 2019, you will need to demonstrate:

Demonstrate solid sales and effective commercial strategy across the Americas

• A balanced assortment of interesting products/categories

• The use of innovative marketing and digital tools to engage passengers throughout the journey

• Evidence of working collaboratively with brands and landlords (if applicable) to improve the customer experience

Border Store of the Year

The best border store of any size operating anywhere in the Americas, judged across a range of factors including profitability, assortment, retail environment and customer service.

This category is now closed

To be considered as the best Americas Border Store of the Year commencing 1 March 2019 you will need to demonstrate:

  • Solid sales and effective commercial strategy within this period 
  • A balanced assortment of interesting products/categories 
  • Demonstration of inventive promotions and retail experiences tailored to the border store environment 
  •  The use of innovative marketing and digital tools to engage customers
  • Effective training programmes that help promote staff engagement and enhance product knowledge

Best New Product – Beauty

The Best New Beauty product launched in the Americas travel retail in the past 12 months. This award will be judged against a range of factors including commercial success, suitability to channel, quality and brand visibility. Each winner must prove that its SKU has been a true innovation in the category and has helped drive sales for retailers.

This category is now closed

To be considered as Best New Product Launch – Beauty in the Americas GTR commencing 1 March 2019 you will need to demonstrate:

• Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category

• Evidence of sales and penetration

• Demonstrate consumer engagement through social media, digital, GTR activations

• Evidence of tapping into new markets or cementing its position in current ones

Best New Product – Confectionery & Fine Foods

The Best New Confectionery or Fine Foods product launched in the Americas travel retail in the past 12 months. This award will be judged against a range of factors including commercial success, suitability to channel, quality and brand visibility. Each winner must prove that its SKU has been a true innovation in the category and has helped drive sales for retailers.

This category is now closed

To be considered as Best New Product Launch – Confectionery & Fine Foods in the Americas GTR commencing 1 March 2019 you will need to demonstrate:

• Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category

• Evidence of sales and penetration

• Demonstrate consumer engagement through social media, digital, GTR activations

• Evidence of tapping into new markets or cementing its position in current ones

Best New Product – Electronics, Toys, Gifts & Travel Accessories

The Best New Electronics, Toys or Gifts product launched in the Americas travel retail in the past 12 months. This award will be judged against a range of factors including commercial success, suitability to channel, quality and brand visibility. Each winner must prove that its SKU has been a true innovation in the category and has helped drive sales for retailers.

This category is now closed

To be considered as Best New Product Launch – Electronics, Toys & Gifts in the Americas GTR commencing 1 March 2019 you will need to demonstrate:

• Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category

• Evidence of sales and penetration

• Demonstrate consumer engagement through social media, digital, GTR activations

• Evidence of tapping into new markets or cementing its position in current ones


Best New Product – Fashion, Accessories & Sunglasses

The Best New Fashion or Accessories product launched in the Americas travel retail in the past 12 months. This award will be judged against a range of factors including commercial success, suitability to channel, quality and brand visibility. Each winner must prove that its SKU has been a true innovation in the category and has helped drive sales for retailers.

This category is now closed

To be considered as Best New Product Launch – Fashion & Accessories in the Americas GTR commencing 1 March 2019 you will need to demonstrate:

• Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category

• Evidence of sales and penetration

• Demonstrate consumer engagement through social media, digital, GTR activations

• Evidence of tapping into new markets or cementing its position in current ones

Best New Product – Jewellery & Watches

The Best New Jewellery or Watches product launched in the Americas travel retail in the past 12 months. This award will be judged against a range of factors including commercial success, suitability to channel, quality and brand visibility. Each winner must prove that its SKU has been a true innovation in the category and has helped drive sales for retailers.

This category is now closed

To be considered as Best New Product Launch – Jewellery & Watches in the Americas GTR commencing 1 March 2019 you will need to demonstrate:

• Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category

• Evidence of sales and penetration

• Demonstrate consumer engagement through social media, digital, GTR activations • Evidence of tapping into new markets or cementing its position in current ones

Best New Shop Opening

The best travel retail shop opened in the Americas since 1 March 2019, judged against a range of factors including design, retail strategy, financial performance, customer service and media impact. 

This category is now closed

To be considered as the Americas’ Best New Shop Opening of the Year since 1 March 2019, you will need to demonstrate:

• Retail innovation and animation of the environment

• Quality of the retail design, layout format and concept

• An engaging mix of international brands, categories and local products to meet the demand of the target consumer

• Demonstrate an innovate offer and expertise for specialist and specific category concepts

Best New Product – Tobacco & NGP

The Best New Tobacco or NGP product launched in the Americas travel retail in the past 12 months. This award will be judged against a range of factors including commercial success, suitability to channel, quality and brand visibility. Each winner must prove that its SKU has been a true innovation in the category and has helped drive sales for retailers.

This category is now closed

To be considered as Best New Product Launch – Tobacco & NGP in the Americas GTR commencing 1 March 2019 you will need to demonstrate:

• Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category

• Evidence of sales and penetration

• Demonstrate consumer engagement through social media, digital, GTR activations

• Evidence of tapping into new markets or cementing its position in current ones

Best New Product – Wines & Spirits

The Best New Wines & Spirits product launched in the Americas travel retail in the past 12 months. This award will be judged against a range of factors including commercial success, suitability to channel, quality and brand visibility. Each winner must prove that its SKU has been a true innovation in the category and has helped drive sales for retailers.

This category is now closed

To be considered as Best New Product Launch – Wines & Spirits in the Americas GTR commencing 1 March 2019 you will need to demonstrate:

• Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category

• Evidence of sales and penetration

• Demonstrate consumer engagement through social media, digital, GTR activations

• Evidence of tapping into new markets or cementing its position in current ones

CSR Initiative Of the Year

Open to individuals, team efforts or businesses in travel retail based in the Americas that have shown an impressive commitment to charity work through their activities since 1 March 2019, which has had a demonstrable positive impact.

This category is now closed

To be considered as the Americas’ CSR Initiative of the Year commencing 1 March 2019 you will need to demonstrate:

•A powerful brand purpose for your company

• A demonstrable commitment to charitable/CSR activities by the entrant

• The relevance of the particular CSR activities/initiatives in global travel retail

• Evidence of positive impact from CSR activities to people, communities and environment

Cruise or Ferry Retailer of the Year

The best on-board cruise or ferry retailer of any size judged across a range of factors including profitability, assortment and customer service operating on any cruise or ferry routes in the Americas.

This category is now closed

To be considered as the Americas Cruise/Ferry Retailer of the Year commencing 1 March 2019 you will need to demonstrate:

• Solid sales and effective commercial strategy within this period

• Retail strategy and product assortment tailored to the cruise channel/cruise passengers

• Evidence of working collaboratively with brands to improve the customer experience

• Demonstration of experiential retail tailored to the cruise environment

• The use of innovative marketing and digital tools to engage passengers throughout the travel journey

• Effective training programmes that help promote crew engagement and enhance product knowledge

Duty Free Experience of the Year

The best travel retail consumer engagement/marketing campaign, activation or pop-up in the Americas since 1 March 2019 of a product in any category, judged against a range of factors including campaign, innovation, activation concept and consumer impact

This category is now closed

To be considered as the best Americas Duty Free Experience of the Year commencing  1 March 2019, you will need to demonstrate:

• Quality and creativity of activation in concept and design

• A good match between activation, product and market trend

• Demonstrate effective consumer engagement, positive reception and sales

• Evidence of working collaboratively within the trinity and key stakeholders to engage and excite consumers

• Provide details on the use of tools such as digital technology, promotions, personalisation, staff interaction, edutainment/brand immersion to enhance the experience

Inflight Retailer of the Year

The best inflight retailer of any size judged on its activities since 1 March 2019 across a range of factors including profitability, assortment and customer service operating anywhere in the Americas.

This category is now closed

To be considered as the Americas Inflight Retailer of the Year commencing 1 March 2019, you will need to demonstrate:

• Solid sales and effective commercial strategy within this period

• A product assortment tailored to the inflight channel and evidence of working collaboratively with brands to provide an inventive offer

• The use of innovative marketing and digital tools to engage passengers throughout the travel journey

• Effective training programmes that help promote crew engagement and enhance product knowledge