Benito Mendez is a strategic and results-driven executive with over 25 years of experience in the retail and consumer goods industry. Currently serving as SVP of Merchandising & Planning at Starboard Group, he has a proven track record of driving sales growth, product innovation, and inventory optimization across global markets. Benito leverages his expertise to help businesses maximize revenue, enhance e-commerce strategies, and forge key partnerships.

Previously, as VP of Merchandising, E-commerce & Licensing at Hard Rock International, he spearheaded a retail transformation, growing online sales and revitalizing the licensing business.

During his 16-year tenure at LVMH’s Starboard Cruise Services, Benito led merchandising and planning for an $850M duty-free retail business, establishing first on cruise retail partnerships with multiple global luxury brands. A data-driven leader and team builder, Benito excels at optimizing processes, inspiring high-performance teams, and creating engaging in-store and digital experiences that drive conversion and profitability.